B2B lead generation that fills the pipeline
Qualified, in-market B2B prospects for your UK sales team, found with AI targeting and qualified by people. We book the conversations; your team closes them.
Pipeline you can predict, not hope for
Most B2B sales teams do not have a lead problem so much as a consistency problem. Referrals and inbound come and go, and prospecting is the first thing that slips when everyone is busy selling. B2B lead generation fixes that by making the top of your funnel a steady, measured process rather than a scramble.
Our largest single focus is B2B, and it is where the AI method earns its keep. AI builds and prioritises the account list so effort goes to the companies most likely to buy, and a UK team runs the outreach and qualification, so what reaches your salespeople is worth their time.
What is included
Precise targeting
Account and contact lists built to your ICP, not a bought list of everyone.
Deliverable outreach
Warmed domains and tested messaging so you land in the inbox, not spam.
Real qualification
Human checks before a lead reaches you, so your team only works genuine opportunities.
Clear reporting
Cost per qualified lead and pipeline value, so you can see what you are paying for.
How we generate B2B leads
- 01
Nail the ICP
We define your ideal customer profile precisely: industry, size, role, tech and the signals that mean now.
- 02
Build the account list
AI assembles and enriches a live list of matching UK accounts and the real decision makers inside them.
- 03
Multichannel outreach
Email, LinkedIn and calls work together, AI-personalised, so your message reaches buyers where they respond.
- 04
Booked conversations
You get qualified leads and booked meetings with the context your salespeople need to win.
B2B lead generation: your questions
What is B2B lead generation?
B2B lead generation is the process of finding other businesses that could buy from you and turning them into qualified sales opportunities. It covers defining your ideal customer, building a target list, reaching decision makers and qualifying interest, so your sales team receives warm, in-market leads rather than cold names.
How do you generate B2B leads?
We define your ideal customer profile, use AI to build and enrich a live list of matching UK accounts and contacts, then run multichannel outreach across email, LinkedIn and calls. Every prospect is qualified by a person before it reaches you, so your team spends time only on genuine opportunities.
How much does B2B lead generation cost in the UK?
B2B lead generation typically costs from around £1,500 to £10,000 a month on a retainer, or roughly £30 to £150+ per qualified lead on a pay-per-lead basis, depending on how senior and niche the target is. We agree a clear cost per qualified lead up front so it maps to your deal size.
What are the most effective B2B lead generation strategies?
The strategies working now combine tight targeting with multichannel outreach and fast follow-up: AI-built account lists, personalised email and LinkedIn, intent signals, and content that answers buyer questions. We cover the current playbook in detail on our B2B lead generation strategies guide.
Ready to see where your next leads come from?
Tell us your target market and we will scope a lead plan, with a clear cost per qualified lead. No retainer required to start.