Lead Generation for Insurance
Fresh, consented insurance leads for brokers and agents across life, health and commercial lines, powered by AI targeting and a UK-based team. Real prospects, not recycled data.
Lead generation built for insurance
Insurance is a high-volume, price-sensitive market where the same enquiry is often sold to several brokers at once. Consumers compare hard and buy at specific trigger moments, a house move, a new baby, a business milestone or a renewal, so the value sits in reaching them first with a fresh, exclusive lead rather than one that has already been worked by three competitors.
The challenge is quality and exclusivity. Too many insurance leads are shared, over-contacted or stale by the time they arrive, so conversion rates and margins suffer. Reaching prospects with genuine intent and clean consent, at the right moment, is what separates a profitable campaign from a wasted one.
Who the lead is
The lead is a consumer or business at an insurance trigger point, someone seeking life or health cover, a family protecting income, or a company needing commercial, liability or fleet cover.
Channels that fit
- AI-targeted intent outreach
- compliant paid search and social
- comparison and content for buyers
- renewal and trigger-based targeting
Why this works for insurance
Fresh and exclusive
We generate consented leads matched to your lines, not the shared, over-sold data that arrives cold and drags down conversion.
Timed to the trigger
We target prospects at real cover moments, moves, renewals, life and business changes, when they are actually ready to buy.
Priced per qualified lead
You get a clear, agreed cost per qualified insurance lead up front, so the numbers work against your commission.
How we generate insurance leads
AI does the data-heavy targeting and enrichment; a UK team runs the outreach and qualification that turns a name into a booked opportunity.
- 01
Define the cover
We map the exact lines you want to grow, life, health or commercial, and the buyer behind each.
- 02
AI finds intent
AI builds a live list of consumers and businesses showing a real, timely need for cover.
- 03
Consented outreach
We reach them with a clear, compliant message suited to regulated insurance.
- 04
Qualified leads delivered
You get fresh, need-matched leads with clean consent, ready to quote.
What a qualified lead looks like
A qualified insurance lead is a named consumer or business with a real, current cover need and clean consent to be contacted, matched to the products and lines you write.
Insurance: your questions
How do insurance agents generate leads?
Insurance agents generate leads through comparison sites, referrals, paid advertising and proactive outreach at cover trigger moments. The most efficient modern approach uses AI to find consumers and businesses with a genuine, timely need, then reaches them with a compliant, consented message, so agents work fresh, exclusive leads rather than shared data everyone else already has.
Are insurance leads exclusive or shared?
It depends on the source, and it matters enormously. Shared leads are sold to several brokers at once, arrive over-contacted and convert poorly. We prioritise fresh, exclusive, consented leads matched to your lines, so you are the first credible voice a prospect hears rather than the fourth, which is what protects both conversion and margin.
How much do insurance leads cost?
Insurance leads typically cost from around £15 to £100+ per qualified lead depending on the line, life, health or commercial, and whether the lead is exclusive or shared, or a monthly retainer. Exclusive, consented leads cost more but convert far better, so we agree the cost per qualified lead up front.
Get insurance leads
Tell us your ideal customer. We will come back within one working day with a first view on the target market and a clear cost per qualified lead.
Get a lead plan
Thanks, your enquiry is in.
We have your details and will come back within one working day with a first view on your target market and how we would generate leads for it.