Lead Generation for Solar & Home Improvement
Qualified homeowner leads for solar, roofing and home improvement installers, powered by AI targeting and a UK-based team. Real survey-ready enquiries, not tyre-kickers.
Lead generation built for solar & home improvement
Solar and home improvement is a homeowner-driven, high-ticket market where a single install can be worth thousands. Demand is strong but so is competition, and homeowners often gather several quotes before committing. The value is in reaching motivated owners of suitable properties, filtering out the price-only tyre-kickers, and getting an installer in front of them for a survey before a rival does.
The challenge is lead quality. Cheap, shared home improvement leads are often unqualified, out of area or already dead by the time they land, wasting installer and surveyor time. Reaching genuinely interested homeowners with suitable properties, and qualifying them properly, is what makes the numbers work.
Who the lead is
The lead is a homeowner considering a solar, roofing or home improvement project, with a suitable property, genuine interest and the intent to get quotes and book a survey.
Channels that fit
- AI-targeted homeowner outreach
- paid search and social for improvers
- local area and property targeting
- review and reputation building
Why this works for solar & home improvement
Survey-ready homeowners
We optimise for booked surveys and quotes from motivated owners, not shared, price-only enquiries that never convert.
Right property, right area
Targeting is built around suitable properties in the areas you cover, so leads are ones you can realistically survey and win.
Qualified before they land
We filter for genuine interest and intent, so your installers and surveyors spend time on real jobs, not tyre-kickers.
How we generate solar & home improvement leads
AI does the data-heavy targeting and enrichment; a UK team runs the outreach and qualification that turns a name into a booked opportunity.
- 01
Define the job
We map the work you want, solar, roofing or home improvement, the ideal homeowner and the areas you cover.
- 02
AI finds homeowners
AI builds a live list of suitable properties and homeowners showing genuine interest in the work.
- 03
Local, timely outreach
We reach them with a clear consumer message across the channels that work for home improvement.
- 04
Surveys booked
You get qualified homeowners booked in for a survey or quote, ready for your team.
What a qualified lead looks like
A qualified solar or home improvement lead is a named homeowner with a suitable property and genuine interest in the work, ready to book a survey or receive a quote.
Solar & Home Improvement: your questions
How do solar and home improvement companies generate leads?
Solar and home improvement companies generate leads through paid advertising, local reputation, referrals and buying homeowner enquiries. The most reliable modern approach uses AI to target homeowners with suitable properties in your area who show genuine interest, then qualifies them, so your installers get survey-ready leads rather than shared, unqualified data.
How do I get better quality home improvement leads?
To get better quality home improvement leads, prioritise exclusive, well-qualified enquiries over cheap shared data, and target motivated homeowners with suitable properties in your area. We use AI to find and filter genuinely interested owners and book them in for a survey, so your team stops wasting time on price-only tyre-kickers and unreachable contacts.
How much do solar and home improvement leads cost?
Solar, roofing and home improvement leads typically cost from around £20 to £120+ per qualified lead depending on the job value and whether the lead is exclusive, or a monthly retainer. Exclusive, survey-ready leads cost more but convert far better, so we agree the cost per qualified homeowner lead up front.
Get solar & home improvement leads
Tell us your ideal customer. We will come back within one working day with a first view on the target market and a clear cost per qualified lead.
Get a lead plan
Thanks, your enquiry is in.
We have your details and will come back within one working day with a first view on your target market and how we would generate leads for it.