B2B telemarketing and appointment setting
UK-based callers who book qualified meetings into your sales diary, working from an AI-built target list and warmed up by multichannel outreach. Appointments worth turning up to.
The call still closes the gap
For considered B2B purchases, a good conversation still does what no email can: it answers the real question, reads the room and gets a date in the diary. The problem with old-school telemarketing was never the call, it was the list and the cold, scripted approach.
We fix that end. AI builds and prioritises the target list, email and LinkedIn warm the prospect first, and then a UK-based caller has a well-informed conversation and books the meeting. It is the classic appointment-setting service, brought up to date, and it is the core service the leading UK agencies still lead with for a reason.
How appointment setting works
- 01
Target list built by AI
AI assembles and enriches a live list of the right UK companies and decision makers to call.
- 02
Warm, researched calls
Our UK callers reach prospects already primed by multichannel outreach, with real context, not a cold script.
- 03
Qualify on the call
We confirm fit, need and timing against your criteria before anything is booked.
- 04
Meetings in your diary
Qualified appointments are booked straight into your calendar, with notes for your salesperson.
Telemarketing and appointment setting: your questions
What is appointment setting?
Appointment setting is the service of contacting potential customers on your behalf and booking qualified sales meetings into your diary. The provider handles the targeting, the outreach and the qualifying conversation, so your salespeople turn up to meetings with prospects who fit your criteria and have agreed to talk.
Does telemarketing still work for B2B?
Yes, when it is done well. A researched, well-timed call still cuts through where inboxes are crowded, especially for considered B2B purchases. What has changed is that calls now work best alongside email and LinkedIn, and when the list is built from real targeting rather than a bought database, which is exactly how we run it.
How much does appointment setting cost?
B2B appointment setting typically costs from around £2,000 to £8,000 a month, or a price per booked, qualified appointment, depending on how senior and niche the target is. We agree the cost per qualified appointment up front so you can weigh it against your average deal value.
How is this different from cold calling?
Cold calling dials a list and hopes. We call prospects who have already been targeted with AI and touched by email and LinkedIn, so the call is warmer and better informed. And we qualify against your criteria before booking, so a meeting in your diary is one worth having, not just a number hit.
Ready to see where your next leads come from?
Tell us your target market and we will scope a lead plan, with a clear cost per qualified lead. No retainer required to start.