Case studies and the results that matter
We only publish real numbers, and only with client permission. Live case studies are being prepared. Until they are ready, here is exactly how we measure a campaign and what each study will show.
How we measure lead generation results
A good case study answers one question honestly: did the campaign produce leads worth having, and at what cost? We measure the outcomes a sales director cares about, qualified leads and booked meetings, rather than vanity numbers like emails sent or list size. Every figure is tied to the brief we agreed at the start, so a lead only counts if it matches the sector, seniority and region you asked for.
Because pricing is built around a clear cost per qualified lead, the return is easy to see. There is no need to unpick a retainer to work out what each opportunity cost you.
What each case study will show
When a study goes live it reports the same four things, so you can compare like with like and see whether the campaign would work for you.
Sector and target
The industry, the ideal customer we agreed, and the region we targeted.
Qualified leads
How many leads met the brief, not how many names were touched.
Booked meetings
Sales appointments placed in the diary, ready for the client to close.
Cost per lead
What each qualified lead cost, so the return is easy to judge.
Real case studies, coming soon
We will not publish invented results to fill a page. Detailed campaigns with real figures will appear here as clients agree to share them.
Want a relevant example?
Rather than post a generic figure, we would rather talk you through a real, relevant example. Ask us for references or a worked example for your sector and we will share what we can, with our clients' permission.
Want a case study of your own?
Tell us your target market and we will scope a plan with a clear cost per qualified lead. Deliver the results, and, with your permission, the campaign becomes the next study on this page.